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NATALIA TAFUR

Founder and

Chief Researcher

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SUMMARY /

  • 20 years of business and project management experience

  • 10+ years moderation experience

  • A deep cross-cultural understanding from living and working overseas

EXPERTISE AREAS/

  • Consumer Experience

  • Customer Journey

  • Concept Testing

  • Quality Perceptions

  • Color & Materials

  • Societal and Cultural Macrotrends

  • Mobility Trends

  • Generational Cohorts

DEGREES & CERTIFICATIONS/

  • Insights Professional Certified (Insights Association)

  • Advance Status Member of  Qualitative Research Consultant Association (QRCA)

  • Certified Woman-Owned Business

  • MBA, Thunderbird School of Global Management

  • BBA, University of Notre Dame

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