NATALIA TAFUR

Natalia is an engaging and passionate market research professional who embraces a growth mindset attitude. She has over 10 years experience  designing research studies, moderating qualitative interviews and delivering actionable insights.

Her obsession with all things customer began in the 90s during her very first job as a Consumer Affairs Specialist speaking to over 30 customers a day.  Eventually she parlayed her ability to connect with others into an opportunity to teach English to children and adults while living in Italy.  She then found her way back to Corporate America as a product planner within an automotive manufacturer.  She then transitioned to a position within Market Intelligence where she deepened her passion for market research before founding Keyhole Research & Consulting.

Her areas of expertise include concept testing, user experience studies, product design, color and quality.  She has a deep understanding of  generational cohorts, as well as societal and cultural macrotrends.  

As a result of living abroad in Latin America and Europe, she has gained a deep cross-cultural understanding.  She also has extensive experience working with Asian cultures.

She holds a Bachelor of Business Administration from the University of Notre Dame and an International MBA from Thunderbird, School of Global Management.  She has a Professional Researcher Certification and has achieved Advance Member Status with the Qualitative Research Consultant Association (QRCA).  Keyhole Research & Consulting is certified as a Women’s Business Enterprise.  She currently resides in San Diego with her family, but still holds her home state of Texas near and dear to her heart.

Keyhole Research & Consulting is a Limited Liability Company.

We are proud to be a Woman and Minority-owned business.