Natalia has over 10 years experience designing research studies, moderating qualitative interviews and delivering actionable insights.
Her obsession with all things customer began in the 90s during her very first job as a Consumer Affairs Specialist speaking to over 30 customers a day. Eventually she parlayed her ability to connect with others into an opportunity to teach English to children and adults while living in Italy. She then found her way back to Corporate America as a product planner within an automotive manufacturer. She then transitioned to a position within Market Intelligence where she deepened her passion for market research before founding Keyhole Research & Consulting.
Her areas of expertise include automotive product, design, color and quality. She has a deep understanding of generational cohorts, as well as societal and cultural macrotrends.
As a result of living abroad in Latin America and Europe, she has gained a deep cross-cultural understanding. She also has extensive experience working with Asian cultures.
She holds a Bachelor of Business Administration from the University of Notre Dame and an International MBA from Thunderbird, School of Global Management. She also has a Professional Researcher Certification.