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Keyhole Research & Consulting 

Privacy Policy


At Keyhole Research & Consulting (“Keyhole Research & Consulting” or “we,” “us” and “our”) we are committed to maintaining the trust and confidence of anyone who discloses their details to us, including Market Research Respondents. In particular, we want you to know that Keyhole Research & Consulting is not in the business of passing on your personal information to other companies and businesses for marketing purposes. Just in case you want to find out more, in this Privacy Notice, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, how we keep it secure and how you can get in touch to delete or amend any of your personal information.


What kind of data might you collect from me?

We operate a strict data minimization approach at Keyhole Research & Consulting so we only collect and process data that is necessary for us to effectively run and manage projects including occasionally sharing information about who we are and what we do.


We collect, store and process the following categories of personal information about you:

(a) Contact details such as name, title, addresses, telephone numbers, and a contact email addresses.

(b) Location.

(c) Gender.

(d) Audio/video recording of interviews.

(e) Adverse event reporting forms.


How do you collect my data?

We collect personal information about respondents via the following channels:

(a) 3rd party Fieldwork agencies.

(b) Telephone interviews.

(c) Face to face interviews (in-person or online).

(d) Online surveys.

(e) Information collected by vising


Does your website use cookies?

By using the Keyhole Research & Consulting website at (“Site”) you consent to the data practices described in this Privacy Policy.

We, and the third parties may perform analytics services, automatically collect certain general information when you access our Site, via Cookies, Log Files, Web Beacons, Flash LSOs and other tracking technologies (the “Tracking Technologies”). We and the third parties may use these Tracking Technologies to administer and improve our Site and the content on it, including to track user movements around the Site, to gather usage information and statistics about how our Site is used, to permit users to log in or enroll in our services, to store user preferences, and to customize content. We do not use cookies for marketing or advertising purposes.

We may combine the information we have automatically collected from you with other information we collect about you. We do this to improve services we offer you, to improve, analytics, or Site functionality, and to develop new products and services. The following are some examples of information we may collect:

  • Keyhole Research & Consulting Web site pages you view

  • Emails that you open or forward

  • Links you click on

  • Forms you complete

We, and the third parties may perform analytics services, use both session ID cookies and persistent cookies. Specifically, we use session-based cookies in order to store language and other country specific preferences such as support contact information. Keyhole Research & Consulting may also utilize cookies in order to track internal metrics of site usage. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer, however, this may prevent you from taking full advantage of the Site.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

What happens when I click on links from your website?

Our Site, (e.g. our blog) may contain links to other web sites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide while visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the web site in question.

What do you do with my data?

We will only process the personal information you provide when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

(a) When you have provided fully informed consent.

(b) Where it is necessary for legitimate interests.


How long do you keep my data?

 We keep personal data also only keep it for as long as it is needed to do this. Once it isn’t essential, we remove it from our systems.

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for. Details of retention periods for different aspects of your personal information are confirmed below. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymize your personal information so that it can no longer be associated with you.

We will take all reasonable steps to destroy or erase from our systems all Personal Data that we no longer require.

The documentation retention periods which we will apply in relation to certain data are as follows, but we will from time to time record separately the periods for which we will retain other data not covered by the headings below (documentation will be retained for a slightly longer period to ensure that the relevant period has expired and destruction or erasure of records may take place periodically meaning that records will be retained slightly longer than detailed):


(a) Audio video recordings – for as long as required (project duration).

(b) Transcripts – for as long as required (project duration).

(c) Adverse event certificates – minimum 5 years

(d) Contact details, email name and phone number – for as long as required (project duration).


With whom might my data be shared?

We may have to share your data with:


(a) Commissioning clients (only when you have given informed consent).

(b) 3rd party transcribers for analysis purposes.

We require third parties to respect the security of your data and to treat it in accordance with the law.


Why might you share my personal information with third parties?

We may share your personal information with third parties for the purpose of:

(a) Transcription

(b) Market Research analysis


Which third-party service providers process my personal information?

“Third parties” includes third-party service providers (including contractors and designated agents). We use different “third parties” on a project-by-project basis.  The following activities are carried out by third-party service providers:

(a) Recruitment agencies

(b) Transcription agencies

(c) Online survey developers, programmers, platforms

(d) Research analysis partners

Upon request, we can provide the names of the agencies that handled your personal information.


How secure is my information with third-party service providers and other entities in our group?

All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes. We only permit them to process your personal data for specified purposes and in accordance with our instructions.


How is my data protected?

We have appropriate physical, technical, and organizational measures in place to protect your data when held by Keyhole Research & Consulting that comply with relevant legal and best practice requirements. When you submit information to Keyhole Research & Consulting through our website, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is 100% secure. Although we take reasonable security measures to protect your information when we receive it, you also need to ensure you take appropriate steps to protect your information.


What are my privacy rights?

Under certain circumstances, by law you have the right to:

(a) Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

(b) Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.

(c) Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).

(d) Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground.

(e) Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

(f) Request the transfer of your personal information to another party.

(g) Right to be informed encompasses the obligation to provide ‘fair processing information’, through a privacy notice.

(h) Right in relation to automated decision making & profiling can only carry out this decision making where it is authorized by Member State Law.

If you want to exercise any of these rights, you may contact us at:

Toll Free Phone: (866) 885-7142

For all requests submitted via email, please clearly state that the request is related to “Your Privacy Rights” and provide your name, mailing address, and phone number where you may be reached.

No fee usually required. You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

What we may need from you. We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Right to withdraw consent. In the circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact us. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.


How often can I make a request?

As a consumer, you have the right to ask Keyhole Research & Consulting for access to your personal data twice in a calendar year. Once you submit a valid request, we will confirm receipt of your request within 10 days. Within 45 days, we will provide you a detailed report of your profile that includes a list of the projects we recruited you to participate in and a summary of the screening information we collected about you for those projects.


Will your privacy policy change?

We monitor our privacy notice regularly and may update it at any time. You can access it on our website at

This notice was last updated on June 3, 2020

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